On the Moo-ve was developed in response to the rising demand by consumers to know how dairy farmers care for their cattle and why dairy foods are a critical component of a healthy, balanced diet. On the Moo-ve features a life-size fiberglass cow that can be "milked" and two interactive educational displays: "Eat, Drink and be Dairy – Nutritious Foods made from Milk" and "A Day in the Life of a Cow – Caring for a dairy cow."

On the Moo-ve will be a central exhibit at both the Marathon County June Dairy Breakfast and the Wisconsin Valley Fair Ag Adventure Tent. In these two areas alone, On the Moo-ve has the potential to reach nearly 5,000 consumers. The On the Moo-ve Program can be rented out to other orgaznations, please contact us for pricing.

Booking of the the On the Moo-ve Program needs to be booked 60 days in advance, and payment must be received 30 days prior to event.

The On the Moo-ve program would’nt be possible without the following foundations.

The Community Foundation of North Central Wisconsin, the BA & Esther Greenheck Foundation, and the Abbotsford Story Grant.